a r t i m e d i a

Wednesday, August 26, 2015

mako, Israel’s #1 online destination for premium video content, to join Artimedia ad-network

mako’s high quality video content attracts tens of millions video views each month through VOD and live broadcasts over the internet

Artimedia, A leader in advanced video advertising technologies, has signed an exclusive cooperation agreement with Keshet Broadcasting, a television broadcaster and the operator of mako (mako.co.il), an Israeli news and entertainment portal and Israel’s #1 online destination for premium video content.
Under the agreement, all desktop and mobile video ad properties on mako will be managed and sold exclusively by Artimedia’s programmatic ad-network. The partnership also allows to collect and cross-match mako’s audience data in order to enable brands and ad agencies to buy targeted video views in real time bidding or guaranteed. The video campaigns will be managed through Artimedia’s self-service, web-based user interface, with advanced targeting and optimization capabilities.

mako is the main digital platform for Keshet Broadcasting to present its video content through VOD and live streaming over the internet. With more than 20 million video views per month, mako is an online hub for thousands of episodes from TV series, content for kids and news that were broadcasted on Channel 2. It also broadcasts the most-watched television shows of Keshet TV: original drama series, entertainment and lifestyle shows – while generating greater viewer engagements, improved emotional resonance, ad recall and positive emotional association towards brands.

In order to reach maximum audiences that are watching premium video content online, Artimedia has signed in the past months similar agreements with leading Israeli publishers, like Walla!News and ynet group. The integration of Artimedia’s technology on these leading digital video destinations is allowing their viewers to see efficient ad formats like the EngageRoll. This interactive video spot lets the viewer choose whether he want to watch the actual video-ad, while the advertisers pay only for interested and engaged views through a cost-per-view (CPV) model.

Uri Rozen, CEO and Editor-in-chief, mako: “It is about time we will have a programmatic video ad-network, similar to other places in world. It shows that the digital content market in Israel has gotten matured and everyone will benefit from it, especially advertisers. Instead of spending ad budgets on foreign corporates, there’s now an opportunity to advertise through a network of Israeli premium sites, with long-form videos that mako can provide, together with Artiemdia’s advanced technology”.

Dr. Ofer Miller, Founder and Acting CEO of Artimedia said: “By adding mako’s high quality video properties, Artimedia’s ad inventory will expand dramatically; thus becomes the leading Israeli ad platform for premium video via programmatic. Artimedia is proud to provide the widest video inventory, reaching 70% of video viewers on Israeli premium sites, combined with advanced targeting capabilities, in real-time, on every screen”.

About Keshet Broadcasting LTD

Established in 1993 and is headquartered in Tel Aviv Israel, Keshet is the leading Israeli media company specializing in reaching coveted audiences through existing and emerging media platforms with top rated programs and innovative, groundbreaking content. At the forefront of the global media company’s portfolio is free TV with Keshet Broadcasting, Israel’s most successful television broadcast operator and a franchisee of Channel 2, Israel’s major commercial channel. Keshet Broadcasting has consistently dominated ratings and market share, with daily TV reaching 70% of households and an average prime time share of 42%. Programs from Keshet are provided by in-house productions as well as independent producers and span across all genres, including comedy, reality, drama, news and current affairs. Over the years Keshet has expanded its media businesses to a flourishing New Media division, with such entities as mako, the third largest web portal and the most popular premium video platform in Israel. Keshet is a privately held company.

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