The companies have signed an exclusive agreement in which CTV’s outdoor LED billboards will be accessed directly through Artimedia’s programmatic platform
Artimedia, A leader in advanced video advertising technologies, announced that the company has signed an exclusive partnership agreement with CTV Israel, one of Israel’s foremost companies in the field of digital signage. The agreement enables brands and agencies, to programmatically manage campaigns on CTV’s outdoor digital billboards through Artimedia’s video advertising platform.
Artimedia will provide an exclusive access to CTV’s video properties in outdoor screens through a self-service online management interface, enabling to buy and optimize campaigns in real time. CTV’s billboards are located in hundreds of main sites in Israel, reaching more than 2 million viewers each day.
The agreement with CTV adds to recent partnerships with leading Israeli publishers like Walla! and Globes, that already integrated Artimedia’s programmatic technology within their video inventory.
Dr. Ofer Miller, Founder and Acting CEO of Artimedia: “We are proud to provide an exclusive access from Artimedia’s platform to CTV’s digital screens and add outdoor media to our portfolio of premium video inventory on desktop and mobile devices. The opportunity to reach audiences at their houses and on the go, from a single interface, is revolutionizing and it will help advertisers and agencies to communicate with their consumers anytime and on every screen”.
Guy Shenkman, CEO, CTV: "The new partnership brings a great value to video marketers who seek for innovative and effective solutions of programmatic advertising across screens, including advanced capabilities of targeting out of home audiences”.
“It’s an impactful combination of online and offline. The integration of CTV’s digital screens in Artimedia’s programmatic platform gives marketers a turn-key solution to spread their messages effectively and drive higher impact in multiple screens” said Keren Hazan, VP Sales of CTV.
CTV Media is one of Israel’s foremost companies in the field of digital signage. Established in 1999, CTV is one of the key suppliers in the world for such technology. Its solutions cover all aspects of away-from-home digital advertising – from POS, service centers, and display networks in banks and office buildings to outdoor LED billboards located in tens of prime locations. CTV also provides audio programming solutions to major shopping malls and retail chains. The company’s systems are widely deployed in Israel, with thousands of screens located at hundreds of sites. The CTV client list in Israel includes the largest names in the food, retail, banking and cellular industries. CTV is jointly owned by Fishman Group and Mapal Communications.
Artimedia was established in 2008 by Dr. Ofer Miller, and is a subsidiary of Artivision, a key provider of diverse computer-vision solutions for video security and online video monetization. Publicly traded in the Singapore Exchange (SGX:5NK), Artivision is a pioneer in applying artificial intelligence for video applications and serves a range of public and private sector customers. Artimedia’s unique advertising platform enables advertisers to deliver innovative video ads that optimize performance and engagement to millions of viewers worldwide. It also enables video publishers to maximize the monetization of their video assets, creating a less intrusive and entertaining user experience. For more information visit www.arti-media.net/en