Artimedia, A leader in advanced video advertising technologies, announced that the company has signed an exclusive business agreement with Walla! Communications, Israel’s Leading Internet Portal, to enable brands and agencies to programmatically buy Walla’s video inventory through Artimedia’s premium video ad network.
Under the terms of the agreement, Walla! will integrate Artimedia’s Video Advertising Platform, including its video advertising insertion server, which allows viewers to see intelligent and engaging video ad formats, that seamlessly blend in video content, on desktop and mobile devices. The Artimedia platform will provide an exclusive access to Walla’s high quality video properties through a self-service campaign management interface, enabling to buy and optimize in real time.
|Ilan Yeshua and Dr. Ofer Miller|
Ilan Yeshua, CEO, Walla!: "Walla! joins leading publishers around the world that already allow advertisers programmatic media buying of their premium video assets. Walla’s video content attracts 21 Million video views each month and continues to grow rapidly. It requires automated systems, like Artimedia’s platform, that can target the audiences effectively and provide the marketers with data-driven insights. I believe it’s a great opportunity for the Israeli marketers to reach targeted and premium audiences in a transparent and Measurable environment".
According to Dr. Ofer Miller, Founder and Acting CEO of Artimedia, the agreement will bring substantial value to the Israeli advertisers, providing them with an exclusive and effective video advertising solution for programmatic media buying of a premium video inventory. "Artimedia provides an innovative technology that enables advertisers and publishers to keep pace with the significant growth of the online video advertising market. We chose Walla, the leading Israeli online publisher, to adopt our exclusive computer-vision technology and to provide brands with the quality, measured viewings they look for" said Dr. Miller.
Founded in 1995 as Israel's first online website directory and part of Teletel Communications Ltd, Walla! Communications operates www.walla.co.il, the leading Israeli portal, managing a wide range of online services and targeting a diverse audience. Walla! is fully owned by Bezeq , the largest telecommunications group in Israel, which is listed in the Tel Aviv Stock Exchange (TASE: BEZQ). As Israel's leading Internet portal, Walla! serves a community of more than 2.5 Million monthly unique users in Israel. Walla!'s leading position is also acknowledged by both local Israeli surveys and International rating sources.
Artimedia was established in 2008 by Dr. Ofer Miller, and is a subsidiary of Artivision, a key provider of diverse computer-vision solutions for video security and online video monetization. Publicly traded in the Singapore Exchange (SGX:5NK), Artivision is a pioneer in applying artificial intelligence for video applications and serves a range of public and private sector customers. Artimedia’s unique advertising platform enables advertisers to deliver innovative video ads that optimize performance and engagement to millions of viewers worldwide. It also enables video publishers to maximize the monetization of their video assets, creating a less intrusive and entertaining user experience. For more information visit www.arti-media.net/en