The video inventory of Sport5 website will be managed and sold via Artimedia’s programmatic platform
Artimedia, A leader in advanced video advertising technologies, and RGE Media Group which operates Sport5, Israel’s leading sports website, announced that the companies have signed a partnership agreement. Under the agreement, all video inventory of Sport5 on desktops and mobile devices will be exclusively managed and sold through Artimedia’s programmatic ad network.
The partnership will allow brands and agencies to run programmatic video campaigns targeted to over half a million sports fans that enter the website every day, directly via Artimedia’s self-service advertising platform. The platform enables to manage campaigns from a single, easy to use interface, with advanced demographic segmentation and behavioral targeting.
The video properties that will be available for advertisers through Artimedia's platform will include the VOD section of Sport5 which broadcasts on the internet summaries of various leagues in Israel and abroad, such as the Champions League and the Spanish league, as well as programs from Sport5 TV channel.
Artimedia’s programmatic platform will be integrated into sport5 website in coming weeks.
Gal Turjeman, SVP Sales & Business Development: "The demand for programmatic video keeps growing. We are happy to provide our advertisers an exclusive access to highly segmented audiences like Sport5 users, with ad formats that generate higher engagement and technology that enables to deliver the right message at the right time”.
According to RGE Media Group: "Digital advertising is becoming more and more data-driven and focused on buying audiences through the new programmatic platforms. Thanks to Artimedia’s technology, video advertisers can now reach relevant audiences, in premium environments like Sport5, in a smarter and more effective way".
About RGE Media Group
RGE Group is a privately held media group based in Israel that specializes in a variety of content and production activities, principally for television. The group's main assets are NOGA Communications and the Sports Channel (Sport5). Launched in 2001, Sport5 is Israel’s market leader in sports television, with four linear channels, and a fifth HD Channel. Available on free basic cable in Israel, the channel covers local and international sports news and events such as the NBA games, the Champions League and the Winner League (Israel’s national basketball league).
Artimedia was established in 2008 by Dr. Ofer Miller, and is a subsidiary of Artivision, a key provider of diverse computer-vision solutions for video security and online video monetization. Publicly traded in the Singapore Exchange (SGX:5NK), Artivision is a pioneer in applying artificial intelligence for video applications and serves a range of public and private sector customers. Artimedia’s unique advertising platform enables advertisers to deliver innovative video ads that optimize performance and engagement to millions of viewers worldwide. It also enables video publishers to maximize the monetization of their video assets, creating a less intrusive and entertaining user experience.