Lessons From Rio, as Live Events Make the Leap to Streaming
Sapna Maheshwari from the New York Times writes about watching behaviors in the 2016 Olympic Games and the future of live streaming
In this era of cord-cutting and streaming services, there has remained one constant for television networks and advertisers looking to draw a crowd: live events.
Millions of Americans have continued to flock to their TVs during prime-time hours to catch extravaganzas like the Olympic Games, the Super Bowl or the Academy Awards as they happen. But even live events are now finding their way onto streaming platforms, and marketers are wondering how they can be sure to reach those viewers, too.